The Bulgarian mezzanine fund Silverline Capital and well known Bulgarian entrepreneurs have invested 2,600,000 EUR in Badu – a Bulgaria-based online retail store, offering a product portfolio of goods, sourced through a proprietary supply chain in China. Currently, Badu operates in Bulgaria, Greece, Cyprus and Romania.
With the new investment, Badu plans to expand in the current markets, as well as to enter 9 new markets. The investment will also support the high-end technology development for e-commerce, including Data Analytics, Dynamic Pricing, Smart Sourcing and Product Recommendations.
As of now, the e-commerce sector in CEE has lacked a dominant regional player offering a competitive product lineup comparable to AliExpress, but online retail stores like Badu are expected to shake up the market dynamics and change that.
